Services

After years of working with different clients and following new technology developments I have recognized an optimal pattern for a business to go from no web presence to a thriving one without getting confused or overwhelmed in the process. I have designed The Web Business Success System to be used to optimally and systematically create your web presence in a way that enhances your marketing efforts. 

The System includes these steps:

1. Determine your business / internet goals and commit to implementing the resulting plan
   Getting clear about what role you want your website to play in your business and marketing is an important first step. You also need to decide what resources you are willing to commit—both in the beginning and on an ongoing basis. We will discuss these desires and from this we will create a guiding Web Business Vision Map which will be followed and revised throughout the rest of the process.
   
2. Develop your brand and visual image
   Having a clear and consistent brand is important online with all the visual clutter out there. We will look at any current identity materials you have (domain name, logo, tagline, colors, etc) or work on getting them established so that everything that follows will reinforce your brand. We will also discuss what sort of image should be projected by your website and work on the website’s visual design.
   
3. Get the basics set up
   Once we are clear on your direction and branding, getting your basic website launched is the next order of business. Together we will work on your basic pages—About, Contact, Services Offered, etc. and launch your site.
   
4. Gather prospects
   Your website can act as a 24 hour sales staff, not only establishing your brand and disseminating information about your business, but gathering qualified prospects as well! We will look at offering freebies and creating an E-zine that will start generating a list of prospective customers for you.
   
5. Make connections and get exposure
   We will next look at ways you can let the world know you’re out there. Search engines and advertising are only a few options. Creating syndicated content, such as articles; partnering with other businesses; and getting involved in discussion forums and social networking sites will solidify your reputation as an expert in your field and drive traffic to your website—usually for a very small cost.
   
6. Keep it Fresh
   Now that you’ve got your website up and prospects are visiting, we will look at ways you can continually freshen your website. A continually changing website sends the message that your business is alive and kicking, as well as establishing credibility through some documented history. News, event listings, an article repository, a blog, RSS, and multimedia will all be considered.
   
7. Look into selling online
   If your business lends itself to making online sales, we will consider the various options regarding merchant accounts and shopping carts and make choices that are cost effective.
   
8. Consider interactivity
   Once you have your active online universe, you might want to add interactive features to make your website “sticky” (meaning that visitors want to come back frequently). We will discuss the pros and cons of forums, chat, online tools, interactive media, etc. and make an implementation plan.

If you feel that your website isn't meeting your business expectations and you are ready to take control of your website, please contact me to schedule a “get acquainted” call to see if I can help you.

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