About

I have been a web and software designer and developer since 1999. Over the years of working with websites for individuals and small organizations, I have created websites that my clients really loved, but I wondered how much mileage they were really getting out of their websites after the development was done and I was out of the picture. I knew there were ways to maximize the profit-generating potential of these websites over the long-term, but my clients weren’t web developers and didn’t follow technology as closely as I did.

Easy-to-understand guidance was missing for these organizations that wouldn’t just tell them what they ought to implement for their websites, but exactly how and which services were right for their individual business goals and available resources. 

During this period, I spent some time consulting on a database software development project at a big insurance/financial services firm. The VP of Marketing, knowing about my experience, asked me to review their current website since they were considering a redesign. They had a slick-looking website, with only about 10 pages of basic content. They were considering using the same web development firm that had done the original site. When I reviewed the invoices from the original design I was flabbergasted! They had paid $90,000 for their 10 page “brochure” website, and the same company was charging them $350 a month for their hosting! Why did they agree to this? The only reason I can think of is lack of education about other options.  

These experiences have led me to refocus my business toward providing this sorely needed guidance to my favorite business people—solopreneurs and independent professionals. These people have great businesses, but don’t have $90,000 website budgets. Technology mistakes can be very costly to correct, not just in dollars spent, but in time, aggravation, and re-done work on the solopreneur’s end.

If you'd like to learn more about these new services I am offering, please visit www.WholeWebImpact.com.

Floyd Innovations is the company name for myself, Heather Floyd. I have been providing technology and business consulting services since 1999, and organized as an LLC in March of 2004.

Previously, I have offered website design/development, custom databases and Enterprise SmartClient applications, Reporting Services design, and Business Process Efficiency Analysis and Auditing for businesses and organizations, as well as technical advocacy and education.

Floyd Innovations LLC is the parent company for other projects and initiatives:

Indy Marketing : Creative Self-Promotion for Independent Professionals - which provides informative articles, a free eCourse and resources.

What Clients Are Saying...

Most database designers are more than happy to do the bare minimum by delivering exactly what you ask for - like the old proverb 'Be careful what you wish for!' But Ms. Floyd goes above and beyond what is called for and uses her vast expertise to improve on the customer’s initial idea in ways that he couldn’t dream of on his own. Heather has designed a database that has allowed me to do a complete overhaul of my business. Now with greater organization we are more profitable than ever before. I highly recommend any business that wishes to increase its revenue three-fold to do the same - put Heather Floyd to work!
Lance Laytner  President  Edit International